KNOW YOUR
REAL NUMBER

Make The Money Make Sense

In the next 60 minutes, you'll know exactly what your life costs, what you need your business to cover, and whether your business is holding up its end of the deal.

1
Life Number
2
Business Number
3
My Number
4
The Decision

Created by Deona Thomas
Creator of the Purpose-Powered Business OS™

Module 1 of 4

YOUR LIFE NUMBER

What does your life actually cost — monthly — for you to feel stable, not stressed, and like the business is working for you? Not your business expenses. Your life.

💡 Use your best monthly estimates. Honest and approximate beats perfect and paralyzed.

Non-Negotiable Monthly Costs
Mortgage/rent, utilities, property tax
$
Car payment, insurance, gas, transit
$
Groceries, household, personal care
$
Health, dental, life — what you pay personally
$
If applicable — enter 0 if not
$
Financial Obligations
Student loans, credit cards, personal loans
$
Emergency fund, general savings
$
IRA, 401k, personal investments
$
Quality of Life
Fitness, therapy, rest, connection. Not luxury — sustainability.
$
The unplanned. Because real life doesn't run on projections.
$
Your Life Number
$0
per month

This is what your life costs monthly. Now — how much of it does your business need to cover?

Your Business Target
How much of your Life Number is your business responsible for covering each month? This could be all of it — or just a portion if you have other income sources (a spouse's income, rental income, etc.).
$
Module 2 of 4

YOUR BUSINESS NUMBER

What is your business actually producing? Not what you invoiced. Not what you hope to make. What your business genuinely generated — after expenses and taxes — over the last 90 days.

💡 Why 90 days? One good month or one slow month can distort the picture. Using your last 90 days smooths out the highs and lows and gives a truer monthly average — especially if your income is variable. We'll convert it to a monthly number so you can compare it directly to your Business Target.

Last 90 Days (We'll Average to Monthly)
Not invoiced — collected. Money that actually came in.
$
Everything that went out to run the business over 90 days
$
Estimated or actual tax set-asides for this 90-day period
$
Your Business Number
$0
what your business produces monthly
Module 3 of 4

MY NUMBER

This is the number you've been avoiding. The truth about whether your business is actually doing what you need it to do.

Business Target
$0
Business Number
$0
My Number
$0
per month

Gap Diagnostic

What's the primary root cause? Be honest — you already know.

I don't know where my business is headed
No clear direction, trying everything, can't prioritize
My pricing or revenue model isn't working
Undercharging, inconsistent income, wrong offer structure
I'm doing too much myself
No team, no systems, everything depends on me
The wrong people or energy around me
Wrong clients, wrong team, draining relationships
Module 4 of 4

THE DECISION

You've seen your numbers. You've named the root cause. Now there's one decision standing between where your business is and where it needs to be. You already know what it is.

—

Write it plainly. No hedging. What are you going to do?
A specific date. Not “soon.” Not “this quarter.” A date.
What has stopped you from making this decision until now?

The CEO Reframe: What would the CEO version of you do — the one who protects her Real Number? Not ruthless. Responsible. Responsible to the life you're building.

One sentence. Why is this decision worth making now?

CEO CASH SNAPSHOT™

Your financial clarity document

Life Number
$0
/month
Business Number
$0
/month
My Number
$0
/month
Business Target
—
Root Cause
—
My Decision
—
By When
—
The Resistance
—
Why It Matters
—

You just did something most business owners never do — you looked at your real numbers and made a decision. Keep this snapshot somewhere you'll see it. This is your new filter.

Keep the momentum going.

Every Friday, I send one insight, one tool, and one action step to help you run your business like the CEO you already are. No fluff. No hustle culture. Just clarity you can actually use.

Join The Purpose-Powered CEO Newsletter

WHAT'S NEXT?

If this is the first time you've faced this gap — your decision may be all you need right now. Sit with it. Act on it. Come back in 90 days and run your numbers again.

But if this same gap has been showing up in different forms for more than a quarter — the issue isn't awareness. You need a reset. A real one.

The CEO RESET Experience is a self-paced, 4-phase framework that walks you through how to close the gap: Assess where you are, Align your priorities, Articulate your direction, and Act on what matters. Get your VIP instant access →

Know Your Real Number · Created by Deona Thomas
Creator of the Purpose-Powered Business OS™
deonathomas.com